Hershey’s and Breyers are introducing a Campfire Collection, including S’mores ice cream, S’mores Bars, and S’mores Sandwiches. The headliner of the collection is the S’mores ice cream tubs and pints, which feature toasted marshmallow-flavored ice cream with graham cracker crumbs and Hershey’s chocolate swirls. The S’mores Bars are unlike anything you’ve seen before with toasted marshmallow ice cream encased in Hershey’s chocolate and dipped in graham cracker crumbs. Think of it as a s’mores-flavored Good Humor bar (which is also owned by Breyers’ parent company, Unilever). Last, but certainly not least, is the S’mores Sandwich, which is the most similar to the original campfire treat. It features toasted marshmallow-flavored ice cream swirled with Hershey’s chocolate, sandwiched between two graham cracker wafers. Breyers’ entire Campfire Collection hits retailers nationwide on Jan. 1, 2025.