Blue Bell introduced Chocolate Brownie Truffle Ice Cream, intended for the fall season. Chocolate Brownie Truffle is Milk Chocolate Ice Cream loaded with brownies, dark chocolate-flavored truffles and a chocolate icing swirl. “This one is for our chocolate fans,” said Joe Robertson, executive director of advertising and marketing. “Chocolate Brownie Truffle is rich with flavor. We have combined our Milk Chocolate Ice Cream with chunks of delicious brownies and decadent truffles. And we added a smooth chocolate icing swirl for even more chocolate flavor. Our new Chocolate Brownie Truffle is the perfect ice cream to start the fall season.”