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Ferrero delivers key range expansion with first ever Rocher and Raffaello chocolate bars

Rocher chocolate bars

The Ferrero group is breaking new ground in entering the premium chocolate bar category with its Rocher and Raffaello brands for the first time in its long-established history. Having launched its Rocher brand in 1982 and subsequently the Raffaello in 1990, its original aim was to make quality patisserie specialties accessible to a much wider public, which the company believes has taken a significant further step in entering the bar market. According to Ferrero, its latest series has been developed over three years by a team of 50 specialists in seeking to refine the right recipe to meet the demands of its global customer base. The new bars have been designed with a creamy filling, covered with a top layer of chocolate mixed with crunchy pieces of hazelnuts or almonds. Among the seven flavors for the Rocher bars are milk, 55% dark and white chocolate combined with hazelnuts, almonds and salted caramel flavor, while the Raffaello ones are made of white chocolate blended with coconut, almonds and pineapple. The new Ferrero Rocher and Raffaello Bars will start to be available in the UK this month from August 2021 and will be progressively rolled out in several markets across Europe. They will also be available outside of Europe during 2022.

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