It is hard to imagine that, in the span of a year, the phrase “Dubai chocolate” went from sparking confusion to being a fixture of everyday conversation and maybe even your regular coffeehouse order. With the rise of Dubai chocolate’s popularity, you may also ask yourself: just what is this stuff, exactly? And how did it become so famous? In the earliest days of this dessert trend, “Dubai chocolate” originally referred to just one chocolate bar in particular: Fix Dessert Chocolatier’s “Can’t Get Knafeh of It” chocolate bar (knafeh is a traditional Middle Eastern dessert made with crispy pastry). Instead of being an item that bolsters the Fix Dessert Chocolatier menu, this luxury chocolate bar was a craving that inspired Fix Dessert’s founder, Sarah Hamouda, to start the dessert business. Read more, HERE.