Barry Callebaut has unveiled the next chapter of its development of ruby chocolate in releasing it for the bakery and snacks market in the form of baking chocolate chips for its North American region. Since gaining its formal launch in 2017, the much-heralded series, which has been claimed as the fourth category of chocolate, has gained broad global applications in ranges including Nestle’s flagship KitKat, through to its use across ice cream and wider confectionery markets. The ruby chip will fall into the premium category of the firm’s comprehensive Intense Indulgence solutions portfolio, which represents the attitude of customers who are dedicated to enjoying life to the fullest and seeking products that are a feast for the eyes and taste buds.