Chocolate brand Toblerone to stop using the iconic swiss mountain logo

The image of the Matterhorn mountain peak will soon disappear from the packaging of Toblerone chocolate bars because the brand’s US owner is moving some production outside of Switzerland to the Slovakian capital of Bratislava. Mondelez International Inc., which produces the triangular treat, is changing the design of the mountain depicted on the cardboard wrapper so as not to violate the Swissness Act. The design will be a more generic mountain rather than the famous Matterhorn. Packaging will now read “established in Switzerland,” rather than “of Switzerland.” Under Switzerland’s Swissness Act, passed in 2017, national symbols and Swiss crosses are not permitted on the packaging of products that don’t meet Swissness criteria.