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Cacao-Free Chocolate Hits Market

Cacao-Free Chocolate Hits Market

FOODPROCESSING.COM

What is being billed as the first “cacao-free” chocolate is now being marketed to British consumers by a startup company. WNWN (Waste Not, Want Not) Food Labs rolled out Waim! Bars to British consumers in September. The name is a play off Daim, the name of a popular candy bar marketed in Europe by Mondelēz International. WNWN has developed a process for making chocolate from carob seeds and fermented barley. Carob has long been used as a chocolate substitute, but the use of barley is new and yields a product that is much closer to traditional cacao-based chocolate.