Posted on

Scharffen Berger revamps chocolate brand

Scharffen Berger revamps chocolate brand

BAKEMAG.COM

Scharffen Berger Chocolate Maker, a producer of premium chocolate products, has finalized its major brand overhaul after two years. The rebrand followed Scharffen Berger’s return to private ownership in 2020, having been owned by The Hershey Co. since 2005. As part of the overhaul, the company has updated its imaging, added a variety of new chocolate products and made several additions to its leadership team.