Americans are buying more chocolate at the pandemic rages on
The coronavirus crisis has steered the national trend of conscious eating in the other direction. Early in the pandemic, Americans stocked up on junk food, frozen meals and various breakfast cereals. Now, data indicates that chocolate was also top of mind throughout stay-at-home orders and the ease into reopening the economy. During the 17-week period that ended on June 27, U.S. consumers spent $3.7 billion on chocolate, up 6.3% from that time period last year, according to Nielsen data. Milk chocolate was the favorite choice, with Americans spending over $2.9 billion on single serve and multi-serve versions of the snack. Dark chocolate sales were up 13.6% while mixed and white chocolate sales slid, according to Nielsen data. Scientific studies show that dark chocolate and other cocoa products can be a stress reliever.