That chocolate bar will cost you 42 minutes of running

A new kind of food label hopes to fight obesity by stating how much exercise is required to burn it off. There have been numerous attempts to simplify nutrition labels – some more successful than others – but a new suggestion has potential to make a difference. “Physical activity calorie equivalent” (PACE) labeling adds the type and amount of exercise required to “burn off” a particular food. For example, eating 229 calories in a small bar of milk chocolate would require about 42 minutes of walking or 22 minutes of running to burn these off.