The Christmas Chocolate Wars Are Well Underway And Ever So Posh

Chocolate companies are gearing up for one of the biggest confectionary showdowns of the year. The “chocolate season” begins just before Halloween, taking in Christmas (which accounts for about a quarter of total annual sales in both the U.S and the U.K.), Valentines Day and ending in the consumption of Easter eggs (the busiest time of year for chocolate consumption). While the Swiss eat the most chocolate per person, people in the U.K. will eat almost twice as much as their American counterparts.