Posted on July 16, 2019 by Chocolate Covered Weekly How Hershey became America’s iconic chocolate brand How Hershey became America’s iconic chocolate brand CNN In 1900, Milton Hershey sold his caramel company and started experimenting with milk chocolate. Over the next 100 years, Hershey’s Chocolate grew into an iconic global brand. Post navigationPrevious post: Ack! I need chocolate! The science of PMS food cravingsNext post: Test your choccy knowledge