Naturally pink chocolate is finally here. But how is it made?

Barry Callebaut, creators of the coveted “ruby chocolate,” says they’re finally bringing the pink-hued sweet stateside. Though the company still needs FDA approval to call the rose-colored bars “chocolate,” American consumers have been eagerly awaiting the domestic debut of the first new chocolate color in over 80 years. But how exactly Barry Callebaut produces such blush-colored bars without artificial colors is still a matter of some debate. The manufacturer is treating the process as a closely-guarded trade secret, though some industry insiders think they’re narrowing in on the truth.