A DARK, HANDSOME RIVAL PLANS TO MUSCLE IN ON NUTELLA

It’s being called the jar wars. For decades, the Italian spread known as Nutella has sat placidly upon its throne—the undisputed queen of the chocolate (and chocolate-hazelnut) spreads, with 54% of global market share. Now there’s a pretender looming in the wings. Pasta manufacturer Barilla—you know them by their blue boxes—is formulating a rival chocolate spread that aims to knock Nutella from its lofty shelf. The spread is to be called Crema Pan di Stelle—a liquid form of the famous, star-studded chocolate cookies.