The Most Famous Chocolate Bar In The US Isn’t Hershey’s Or Reese’s, According To Report
In an online survey of 6,242 adults in 2025, the participants were asked, “Do you know this brand, even if only by name?” Statista reports that 94% of the respondents knew of Snickers, M&M’s at 93% and Twix at 92%. KitKat ranked highly, tying for second at 93%. Both Hershey’s and Reese’s ranked fourth, with 91% of the surveyed adults saying that they knew of the brands.