Cadbury criticized for ‘outrageous’ new ‘shrinkflation’ after cutting size of popular chocolate product – while still selling at the same price
Sweet-toothed Brits have been dealt yet another blow after Cadbury quietly reduced the size of their Twirl multipacks – while selling them at the same price. In yet another example of ‘shrinkflation’, the packs, which originally contained ten bars, now contain just nine – and have been cut from 215g to 193.5g. With the confectionary typically retailing for £3, the cut means shoppers are now paying £1.55 per 100g, up from £1.40.