Why Did Godiva Chocolates Close All Of Its US Stores?
In 2021, Godiva closed all of its cafes and stores in North America. What prompted the brand to shut down in-person visits in the U.S. all in one sweep? It turns out smaller restaurants weren’t the only ones to struggle during the pandemic. In March 2021, Godiva closed 128 stores due to a declining number of in-person shoppers and a shift in consumer buying habits caused in part by the rise of Covid-19 in 2020.